{"id":11499,"date":"2018-11-20T21:07:33","date_gmt":"2018-11-21T05:07:33","guid":{"rendered":"http:\/\/classicalguitarmagazine.com\/?p=11499"},"modified":"2018-11-20T21:07:33","modified_gmt":"2018-11-21T05:07:33","slug":"cg-news-tonebase-goes-global-introduces-v2","status":"publish","type":"post","link":"https:\/\/classicalguitarmagazine.com\/cg-news-tonebase-goes-global-introduces-v2\/","title":{"rendered":"CG News: tonebase Goes Global; Introduces V2"},"content":{"rendered":"

In just a little over a year, the marvelous online classical-guitar learning and information website tonebase<\/strong> has evolved into a vital educational resource for players of every level and interest\u2014with over 60 outstanding guitarists from all over the world offering technique lessons and tips, and insights about the art and craft of classical-guitar, delivered by some of the most well-respected players. It\u2019s been hard to keep up with the platform\u2019s rapid growth and expansion, but if you\u2019re already on their email list, you\u2019re up on the latest additions to their artist rosters. (And if you\u2019re not, it\u2019s easy to sign up at tonebase.co<\/strong>; their newsletter is free.)<\/p>\n

Recently, tonebase has taken great strides to better serve guitarists internationally, expanding its presence in a number of new markets and even tailoring content to those regions. In China, for example, tonebase is working with Hanson Yao and Altamira Guitars to customize content for that huge, emerging market. Igor Lichtmann, lifelong guitarist and co-founder of tonebase, tells us, \u201cWe\u2019re working on translating the [English-language] content, which is surprisingly easy these days using technology, and also working with a native Mandarin-speaking team to check it over and make sure we\u2019ve got it correct. Initially, to test the waters we\u2019re using subtitles. Then, if that works out, we might eventually have a dubbed version of the videos.\u201d<\/p>\n

The company also now has managers working in Russia, Spain, and Italy, with representation in Germany and Latin America soon to follow. \u201cThose people locally manage the representation of tonebase in communities and at festivals, to expand the reach and to onboard artists who might not be well-known in the U.S. market but are known in other regions,\u201d Lichtmann says. The goal, he notes, is to \u201cinternationalize the instrument by facilitating cultural exchange, so someone in Texas can learn from someone in Italy, and vice-versa.\u201d<\/p>\n

In both the short and long term, however, Lichtmann says, \u201cThe question will be how do we serve schools, how do we serve organizations, how do we serve people who may not have access to teachers\u2014to make sure our platform has an impact beyond the guitar festivals and guitar competitions, and into the larger community of anyone who wants to play guitar?\u201d<\/p>\n

The recently unveiled tonebase Version 2 (V2) begins to address some of those issues: \u201cWe will have a \u2018Community\u2019 section which is effectively like a forum,\u201d Lichtmann says, \u201cwhere we will have certain initiatives, where societies can present themselves, and luthiers can engage with people in a meaningful way. It will be curated and facilitated by teachers and passionate users. It will be a great place to exchange ideas.\u201d<\/p>\n

Clearly, there is no shortage of ambition at tonebase. So far, though, they\u2019ve been able to deliver on their own lofty expectations.<\/p>\n

And you can check out their extremely impressive roster of artists here<\/a>.\u00a0 \u2014Blair Jackson<\/em><\/p>\n

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tonebase co-founder Igor Lichtmann interviews Manuel Barrueco in an exclusive interview on the site.<\/figcaption><\/figure>\n

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In just a little over a year, the marvelous online classical-guitar learning and information website tonebase has evolved into a vital educational resource for players of every level and interest\u2014with over 60 outstanding guitarists from all over the world offering technique lessons and tips, and insights about the art and craft of classical-guitar, delivered by some of the most well-respected players. It\u2019s been hard to keep up with the platform\u2019s rapid growth and expansion, but if you\u2019re already on their […]<\/p>\n","protected":false},"author":11,"featured_media":11506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,1],"tags":[],"class_list":["post-11499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/classicalguitarmagazine.com\/wp-content\/uploads\/2018\/11\/tonebase-isbin.png?fit=1645%2C1013&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/posts\/11499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/comments?post=11499"}],"version-history":[{"count":0,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/posts\/11499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/media\/11506"}],"wp:attachment":[{"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/media?parent=11499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/categories?post=11499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/classicalguitarmagazine.com\/wp-json\/wp\/v2\/tags?post=11499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}